大白兔 (Dàbáitù), marketed abroad as “White Rabbit Creamy Candy”, is one of the most-sold sweets in China. Many Chinese have fond childhood memories associated with the milky treats.
They were first produced by the famous Shanghai Guānshēngyuán Food Company in 1959, specially made for the 10th anniversary of the founding of the People’s Republic. This was the time of the great famine following the Great Leap Forward, and the use of food stamps made sweets a rare luxury.
Today, Dàbáitù is nothing less than a national symbol. In fact, Dàbáitù is so essential to the Chinese nation that they were presented as a gift to President Nixon, the first US president to visit China after the revolution.
Dàbáitù took a PR hit under the 2008 milk melamine contamination scandal, but quickly returned to popularity with a superhuman feat of brand management – a case often taught in Chinese business schools.
There are two layers of wrapping - the inner one is edible rice paper. Wikimedia Commons